Font __exclusive__: Easyjet Rounded Book
The typeface was designed by Dalton Maag, a London-based studio known for creating bespoke fonts for global brands.
Every stroke ends in a perfect semi-circle. Look at the dot on the 'i' or 'j'—it is a perfect circle, not an oval. The tail of the 'Q' does not pierce the circle but touches it softly.
This need led to the creation of , a custom sans-serif typeface designed specifically for the brand. It retained the approachable friendliness of Cooper Black but stripped away the serifs for a modern, aerodynamic look. Key Typography Characteristics EASYJET ROUNDED BOOK FONT
: Keep in mind that many brands, including airlines, often commission custom fonts for their branding. If that's the case with EasyJet, the font might not be readily available for public use.
In the competitive airline industry, typography contributes significantly to brand recognition. Unlike legacy carriers that often use serif or neutral sans-serif fonts, EasyJet adopted a bespoke rounded sans-serif— EasyJet Rounded Book —to differentiate itself. This font is integral to the airline’s logo, website, in-flight materials, and wayfinding systems. The typeface was designed by Dalton Maag, a
: Another open-source option that offers clean, geometric curves perfect for web design.
On the easyJet mobile app and website, the Book weight is used for body copy, flight details, and navigation menus. Its high x-height (the height of lowercase letters relative to uppercase letters) makes it incredibly legible on small smartphone screens, speeding up the booking process. Airport Signage and Wayfinding The tail of the 'Q' does not pierce
| Medium | Application | Benefit of Rounded Book | |--------|-------------|--------------------------| | Aircraft exterior (fuselage) | Logo “easyJet” | High legibility from a distance; friendly curve softens large letters. | | Boarding passes (digital & paper) | Flight numbers, seat info | Rounded terminals prevent ink bleed at small point sizes. | | Website & app | Headings, buttons | Enhances tactile, click-friendly perception. | | In-flight magazine | Body text (select uses) | Comfortable extended reading due to even stroke weight. |
Typography is the silent ambassador of a brand. Long before a customer reads a single word of copy, the shape, weight, and curves of a typeface communicate an emotional message. In the aviation industry, where competition is fierce and margins are razor-thin, visual branding must work incredibly hard.
The font relies on perfect circles and clean lines. Letters like 'O', 'C', and 'G' are built on circular geometry, which gives the typeface a modern, architectural feel.
: It is optimized for the EasyJet App , ensuring that flight details are readable even on small, bright screens. 3. Design Alternatives
