Why? Because human psychology hasn't changed. The triggers Settle dissects in Issue #5 (curiosity gaps) and Issue #11 (social proof via negative reviews) work exactly the same on an iPhone 15 as they did on a BlackBerry.
If you are trying to understand the core mechanics of Ben Settle's methodology, this deep-dive analysis of Email Players Issues 1 through 15 will break down the strategies, shifts, and psychological triggers that changed email copywriting forever. The Core Philosophy: What is "Infotainment"?
from issues 1–15 (without copying the text):
: Using content to actively repel "lazy" or "wishy-washy" subscribers while bonding deeply with your ideal buyers. Foundational Techniques According to Settle's own descriptions and EmailPlayers.com , the initial learning curve involves: The First Auto-Responder Ben Settle - Email Players 1 - 15
Keep a notebook of weird thoughts, strange interactions, and pop culture references. These are the fuel for your infotainment bridges.
While Settle advocates for continuous daily emails, issues 13 and 14 detail how to weave specific, multi-day promotional campaigns into your daily feed without disrupting the overall rhythm of the list.
: Strategies to write effective, high-converting emails in as little as 4–5 minutes. Ben Settle - Email Marketing How to Access Content The Power of Email Marketing for Brands With Ben Settle If you are trying to understand the core
The lesson here is psychological: People do not buy from faceless corporations; they buy from people they feel they know intimately. By risking alienation, the Email Player creates a cult-like following. Issues 1–15 teach that a small, rabid list is infinitely more valuable than a massive, apathetic one.
If you want, I can:
Each issue is roughly 8–12 pages, single-spaced, with no images, no fluff, and no "10-step lists" that don’t work. Known for his abrasive
Here is the complete breakdown.
The first 15 issues of Email Players act as a masterclass in psychological triggers and unconventional copywriting. The core strategies revealed in this specific run include: 1. The Power of "Infotainment"
For any modern marketer or copywriter, studying these specific foundational concepts is akin to learning the underlying physics of human persuasion. It teaches you how to write less like a marketer, and more like an entertainer who just happens to get paid incredibly well.
For more details or to see Ben's current daily tips, you can visit the official Email Players website or Ben Settle's blog .
If you’ve spent any time in the direct-response world, you’ve likely heard of . Known for his abrasive, contrarian, and wildly effective "infotainment" style, Settle has built an empire on the idea that email should be the most entertaining thing in your subscriber’s inbox.