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Introduces the flows of information, products, and funds.

: Defining the supply chain as all parties involved in fulfilling customer requests. The Objective : Maximizing Supply Chain Surplus , defined as Decision Phases

The determination of how much a firm will charge for goods and services, which directly influences customer demand. Navigating Chapter Presentations: What to Look For

The choice of who will perform a specific supply chain activity.

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: Focuses on achieving "strategic fit" between a company’s competitive strategy and its supply chain capabilities.

Sunil Chopra’s methodology revolves around a central thesis: a supply chain must align its design, planning, and operational decisions with its overarching competitive strategy. The 7th edition modernizes this approach by heavily integrating digital transformation, sustainability, and global risk management.

The Strategic Value of Supply Chain Management: A Summary of Sunil Chopra’s 7th Edition Sunil Chopra’s Supply Chain Management: Strategy, Planning, and Operation

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